MARKETING TO A HIGH-END CONSUMER, USING THE LUXURY STRATEGY
Why?
While Kumarakom Lake Resorts had a tremendous product and an attractive logo, they were still looking for a consistent brand identity to advertise their resort.
How?
The brand message “Perhaps the only paradise on earth” was created to reflect the natural and luxurious appeal of the resort. The visual
branding revolved around the scenic beauty which was conveyed using visuals of the infinity pool, meandering pool etc., and rich heritage of
Kumarakom. The exercise was a booming success leading to a long term association with the client. Kumarakom Lake Resort is now an
internationally renowned travel destination, and Prince Charles of Wales celebrated his 65th birthday there.
Ayurveda was given special importance, taking advantage of the value of Ayurveda and the authenticity of KLR Ayurveda. Typical off season
months like the monsoons were promoted as honeymoon attractions leading to a tremendous response.
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