LOCALISING INTERGRATED MARKETING COMMUNICATIONS DURING FESTIVES
Why?
To boost the brand and their varied product line in time for the Onam shopping season, and to present LG as a brand that understands Kerala.
How?
A 30 second TV ad showing the impact of the brand and its products in a traditional Kerala household. The ad had a highly positive impact, with LG easily smashing their sales objectives for the season by surpassing a target of 300cr. The same ad was used for the next Onam season too. A key aspect of the challenge was to incorporate over 6 products in a 30 secs ad without losing the essence of Onam.
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